Brand Highlight: Iris von Arnim
The Arlberg Club House not only consists of innovative gastronomy, but also houses a fashion boutique with select items on the first floor. ready-to-wear Collections from national and international brands. From the very beginning, the focus has not been on the name or the popularity of a brand, but on the uniqueness and quality of each piece, which is personally selected by owner and buyer Patrick Krummenacher.
The Hamburg-based luxury label IRIS OF ARNIM , which is known for its timeless cashmere collections, was already part of the product range from the very beginning.
Founder & Designer Iris von Arnim
Founded in the 1970s with an iconic hand-knitted sweater, the brand has since become a symbol of understated elegance and craftsmanship. Inspired by the evolving aesthetics of modern life, each piece embodies effortless sophistication and is designed to be cherished and worn for a lifetime.
In conversation with Valentin von Armin, who has been running the company together with his mother since 2009, it quickly became clear: the high-quality knitwear of the family business is a perfect fit for the new store. The fact that he has been skiing in Lech since childhood was certainly an advantage as well.
“Valentin was immediately enthusiastic about the idea and the location of the store. Presenting fashion in an elegant, living-room-like atmosphere, focusing not on trends but on timeless quality.” - Patrick Krummenacher
At the heart of the brand lies the "Forever Sweater" philosophy – a commitment to crafting knitwear that transcends trends and brings a sense of comfort, confidence, and sophisticated ease to any wardrobe. We've already had the pleasure of welcoming many loyal customers to our store in the heart of Lech, who rave about the enduring and consistent quality. Sweaters are passed down through generations, worn for years, and simply remain timeless. That's the magic, and it perfectly reflects today's zeitgeist: shopping not more, but better.
But it's not just timeless beauty that's at the heart of the five annually changing women's collections and three men's collections. Iris von Arnim describes it this way:
“My passion lies in experimenting with yarns, colors, and knitting techniques. I want to create something new, something unique.“ - Iris von Arnim
The Arlberg Club House shop offers more than just the brand's classic pieces. Alongside the well-stocked women's collection, spanning from Spring/Summer to Fall/Winter, you'll also find a substantial men's collection. As is often the case, these are characterized by luxurious materials, timeless silhouettes, and a confident, masculine style.
Currently in store is the Fall | Winter 2025 Collection by IRIS VON ARNIM. For women, it combines traditional craftsmanship with a modern, feminine spirit – an homage to heritage, masterful workmanship, and the confident style of strong women. Photographed at the picturesque Großensee lake – a pristine natural setting that captures a sense of laissez-faire and understated elegance. Materials such as cashmere and cashmere silk are complemented by exquisite bouclé yarns and innovative wool loops made from soft wool blends. A refined and contemporary color palette was chosen: gray in all its facets, warm tones like alabaster and taupe. Amethyst and aquamarine are added as fresh accent colors, lending a modern lightness to the understated color scheme.
