Brand Highlight: Aztech Mountain
Innovation and luxury for the Austrian ski resort of Lech
Lech am Arlberg is not only known for its breathtaking slopes, picturesque landscapes, and exclusive resorts – it is also a place that fosters innovation, style, and exceptional quality. A prominent example of this is the American ski brand Aztech Mountain, which is further strengthening its European presence with us as a cooperation partner.
About Aztech Mountain
Aztech Mountain has a clear mission: to create high-performance skiwear that meets the highest standards of functionality, comfort, and design. Founded in the USA, the brand quickly made a name for itself by combining technical innovation with a modern, fashionable look. Founders David Roth and Heifara Rutgers wanted to create a ski collection that would excel not only in competition but also in everyday life. The result is performance apparel that meets the demands of discerning skiers while offering an elegant, timeless aesthetic.
The perfect pair
Lech and the Arlberg region are legendary for their alpine lifestyle, the blend of tradition and modernity, and their commitment to the highest quality. These very values are reflected in Aztech Mountain. The brand brings modernity to a classic setting and embodies innovation, functionality, and style – perfect for a discerning clientele who value both technical perfection and exclusive design.
At the Arlberg Club House, Aztech Mountain is now part of a carefully curated selection. This means guests can discover the brand's largest European collection, featuring jackets, suits, and accessories equally suited to icy heights and urban adventures. It's more than just clothing: it's a lifestyle statement that celebrates the fusion of performance and aesthetics.
Exclusive colour born from our partnership: Arlberg Green
Inspired by shared values, a special color was developed for some of the best-selling items in the current 2025/2026 winter collection: Arlberg Green!
We were inspired by the green hues of the region, the powerful presence of the surrounding mountain ranges, and the natural color variations of the mountains. - Heifara Rutgers
The dark khaki/military green tone is even more beautiful in person than in pictures and will certainly be highly sought after.
An experience for discerning tastes
The partnership with Aztech Mountain is a clear signal that the Arlberg Club House places particular emphasis on quality, innovation, and an exceptional shopping experience. For us, it's clear: a brand like Aztech Mountain perfectly complements the concept of the house – a place that reflects the spirit of the location by honoring traditions while simultaneously offering fresh inspiration.
Lech thus remains not only a top ski resort, but also a meeting place for people seeking something special – be it on the slopes, at dinner, or while shopping. Aztech Mountain is a symbol of this connection for us: sporty, stylish, and future-oriented.
Available in Lech and online
Next time you're in Lech, be sure to take the opportunity to discover the exclusive Aztech Mountain selection at the Arlberg Club House. The entire collection is also available online in our e-shop! Happy shopping!
